Discover Lehigh Valley bracket game
Discover Lehigh Valley is bringing fun and competition through "Lehigh Valley Lunacy," on online tournament set up like annual NCAA basketball championship.
In its third year, "Lehigh Valley Lunacy" aims to bring awareness to local businesses through a bracket-styled tournament. Discover Lehigh Valley has selected 64 local businesses and organizations, compiled them into four brackets, and allows Web users to select the winner through daily online voting at LehighValleyInSite.com.
The second round runs through Sunday, March 15; Round of Sixteen runs March 16-18: Round of Eight runs March 19-22: The Final Four runs March 23-25 and the Championship Round runs March 26-29. The winner will be announced March 30.
"Lehigh Valley Lunacy is a great way to spread awareness for the sheer numbers of attractions Lehigh Valley has," Discover Lehigh Valley President Michael Stershic, said. "There are so many great places here to stay, visit, eat at, and spend time with your family. We feel this is a fun way to shed light on them and show others all the great things they can do not only as spring arrives, but throughout the whole year."
The Lehigh Valley Zoo won the competition last year and the Lehigh Valley IronPigs won in 2013.
Cedar Crest receives $500,000 gift
Cedar Crest College has received a $500,000 grant from a Central Pennsylvania foundation whose founders wished to inspire students to give back.
The Donald B. and Dorothy L. Stabler Foundation of Harrisburg provided the money for a permanent scholarship fund in their name at Cedar Crest College. Good character, high academic performance and financial need are among the criteria for students to receive the award. The foundation also asks that recipients sign a letter of intent to give back to the college "monies at least equal to the amounts which I have received therefrom for my education."
The late Donald Stabler was a graduate of Lehigh University and chairman of the board of Stabler Companies, a Harrisburg-based holding company. He and his wife, Dorothy, believed in the value of education and through their foundation, have given generously to colleges.
"We are grateful for and inspired by the Stablers' gift. It recognizes the long-term potential of women's liberal arts colleges, while enabling us to help more deserving students achieve their dreams for higher education," Cedar Crest President Carmen Twillie Ambar said. "We will give back by carefully stewarding these dollars to accomplish the Stablers' vision of scholarship recipients paying it forward."
Larken acquires more Bethlehem units
Larken Associates has acquired West End Village, a 62-unit apartment community at 1306 W. Lehigh St. in Bethlehem.
The acquisition increases the company's Bethlehem portfolio to over 600 units.
"Bethlehem has proven to be a magnet for residents looking to take advantage of the school system, dining and entertainment, and universities that are all nearby," said David Gardner, Larken's president. "All our properties have occupancy rates in the high 90 percent because it draws residents from so many different demographics looking to live and enjoy the diversity of the area."
West End Village consists of large one- and two-bedroom apartments adjacent to West Side Park. Rents are between $730 and $930 per month and include water and trash pick-up, as well as use of the on-site laundry facilities.
Nonprofits may apply for marketing grant
For the 10th year, Bethlehem-based marketing solutions company Imagevolution is giving away $10,000 in services to a nonprofit.
Applications are due by the end of June and may be submitted online at imagevolution.com/what-we-do/giving-back/apply-now.
"It is part of our shared values to give back," said Leslie Bowen, senior partner. "Marketing is such a powerful tool and we want to use it to make a difference for organizations that are working to better our world."
Nonprofits from the greater Lehigh Valley, Philadelphia, New Jersey and New York areas may apply. A grant recipient will be announced in August. One year of work with the team will start in September.
The Imagevolution Design Grant includes strategies to enhance a nonprofit's image. The Imagevolution team will work directly with the organizational leaders on design, development and communication for the purpose of extending the organization's influence and impact on the selected cause.
Last year's grant recipient, VALOR (Veteran's Assisted Living Out Reach) came away with a new logo, website redesign, revitalized messaging, advertising, letterhead, business cards and brochures.