Here's the scoop: Twelve flavors of Penn State's Berkey Creamery ice cream will be sold at The Shoppe at Hotel Bethlehem, set to open inside the hotel's enlarged gift shop at 10 a.m. Aug. 23, the inaugural Penn State Lehigh Valley Day.
The venture is an expansion of the hotel's existing Penn State ice cream sales, which began last September during Celtic Classic.
The frozen treat, made at the creamery in State College, was originally offered only in the hotel's Tap Room and 1741 on the Terrace restaurants. An ice cream counter in the lower lobby next to the gift shop opened earlier this year.
Traditional flavors, including chocolate, butter pecan and Peachy Paterno, will be served alongside two feature flavors that will change monthly. There will also be a new "Hotel B-wich" ice cream cookie sandwich, as well as the Tap Room's signature nut mix, locally made Bazzini Nuts. Other offerings will include a full coffee bar and self-serve coffee station. Milkshakes will become available this fall.
Prices will be $3 for a single scoop; $6 for a double scoop; and $9 for a triple scoop (cone or cup).
The Shoppe, which will have inside and outdoor seating, will stand together with the hotel's gift shop, which will be triple its current size and will carry a wider array of unique merchandise.
Patrons will be able to enjoy their ice cream while shopping for jewelry, home decor and custom embroidery, among other items.
"After we saw how popular the Penn State ice cream was with students, alumni, tourists and local residents, we knew we needed to make it more convenient and accessible," said hotel manager Dennis Costello. "... We're also proud to be the only public venue that sells Penn State Creamery ice cream in the greater Lehigh Valley."
Swarms of university alumni, students and fans wearing blue and white are expected to take to the streets of downtown Bethlehem on the Shoppe's opening day, not only for the cold confection, but also for the inaugural Penn State Lehigh Valley Day.
Penn State Lehigh Valley Day, a fundraiser for pediatric cancer research, treatment and awareness, was conceived jointly by the hotel and Penn State Lehigh Valley.
Nineteen downtown businesses, including Apollo Grill and Donegal Square, will donate 5 percent of their sales between 10 a.m. and 4 p.m. to the cause.
An event passport, $5, can be purchased online via Downtown Bethlehem Association's website or at the hotel the day of the event.
Customers will have the passport stamped at each participating business they visit and can then enter it in a contest to win a gift basket with prizes including a two-night stay at Hotel Bethlehem, Penn State swag, restaurant and shop gift certificates and local merchandise.
A downtown party on Main Street will feature live music; children's activities; the Nittany Lion, who will be available for photos; a visit by Sean Geltz, Penn State Lehigh Valley's THON child; and the popular Nittany Lion bench seen around the region.
Social media users are encouraged to use the hashtags #ifoundthelion and #PSULVatHotelB when posting comments or photos about the event.
"Our local alumni are enthusiastic about supporting THON, and partnering with the Downtown Bethlehem Association for Penn State Lehigh Valley Day was the perfect way to bring this cause to the community," said Elena Douvanis, alumni liaison at Penn State Lehigh Valley.