Through many years in the public eye,
The most direct of the newly-released memos was a July 1999 missive from advisor Mandy Grunwald to Hillary Clinton as the first lady was preparing for a tour that would launch her 2000 bid to become the U.S. senator for New York. Grunwald advised Clinton to adopt a "chatty, intimate, informal" tone — keeping her public discussions conversational rather than raising her voice and turning her statements into a speech.
"Look for opportunities for humor," Grunwald wrote. "It's important that people see more sides of you, and they often see you only in very stern situations."
"You've spent a lot of years saying, 'My husband did X.' This trip is about you. And you are not an incumbent. If you want to talk about something like the (Children's Health Insurance Program), talk about what you did," the memo said.
Suggesting an interview with "CBS News" anchor Dan Rather upon Clinton's return, Caputo noted that it would reinforce that women's issues were "a serious story" and not "'soft issues.'"
The documents released by the National Archives and the Clinton Library, which were sealed for more than 12 years under the Presidential Records Act, are filled with references to the first lady's uncomfortable relationship with the national media.
The first lady's office also saw the celebration of historical events — like Eleanor Roosevelt's birthday and an event celebrating women's suffrage — as a chance to put Clinton's own ambitions in context.