Donald Trump, down in swing state polls and undergoing his second campaign leadership shakeup in two months, is about to do something he has eschewed so far in the general election: air a television ad.
Trump is set to dole out nearly $5 million in television ads in five battleground states, according to an official with Kantar Media, which tracks political ad spending. The states, Florida, Ohio, North Carolina and Pennsylvania, are crucial for Trump to defeat Hillary Clinton, the Democratic nominee, this fall.
Clinton and her allies have spent nearly $91 million on television and radio advertising, a report released last week by NBC and Advertising Analytics showed. In the ads, Clinton hammers Trump for his rhetoric about women and immigrants, labeling him as a divisive figure unfit to lead.