DALLAS—Her music, her smile, and her irrepressible joy helped make Selena a one-name superstar. But in 1995, as the queen of Tejano was crossing over to the mainstream music scene, her journey ended.
"It seems like it was just yesterday that we lost Selena."
Mauri Reynosa, at Dallas based Homiesradio.com, is one of hundreds paying tribute. 15 years ago, on March 31st, Selena Quintanilla-Perez was gunned down. She was shot to death in her hometown of Corpus Christi by the president of fan club Yolanda Saldivar.
Reynosa describes that day. "I remember people just walking around crying."
At the time, he was a disc jockey at Tejano KICK FM in Dallas. Since Selena's death, Reynosa says Tejano music is not as big.
"When she left there was not a plan B. Nothing, nobody else took over."
"She became my idol," Dallas resident Letty Mota became a lifelong fan and eventually a friend. "She knew who her top fans were. She was like come back stage with me have some water with me."
Upon Selena's death, Mota became a professional Selena impersonator. Even trying out for the lead role in the Broadway show and in the movie. Selena the movie helped catapult Jennifer Lopez's career, and introduced thousands to an artist many never knew.
"Mainstream music had Elvis. Pop music had Michael Jackson, and we as Tejanos we embrace Selena," says Victor Medina.
Medina was also a DJ at KICK FM. He tells us he sees new fans all the time.
"Little girls now who are 10, 12, 13 even younger who obviously were not here when Selena was around are now fans."
Mauri Reynosa agrees Selena's lasting appeal is her true legacy.
"If there are people out there that didn't know about Tejano music and didn't know about Selena they certainly know about her now."