A meeting between KSU’s president Kirk Schultz and the governor’s economic council might have been considered anything but controversial, but one reporter found a nugget that spread all over the state. The Lawrence Journal-World reported the university is dropping the name K-state in exchange for its full length name: Kansas State University.

“When people say K-State we immediately think K-State, Wildcats,” said Wichita resident Colby Trybry.

“I think they would lose a little bit from some of the people in terms of what we've known them to be historically. Hey it's K-State, we love our K-State Wildcats.  It's kind of a mouthful if you will.

Kansas State University says they took a lot of calls and e-mails over the statement, but Wildcat fans can rest assure it's not exactly true. The university's president Kirk Schultz tweeted this saying:

"Folks - we are NOT dropping the use of "K-State"! We are simply using Kansas State University more strategically than in the past. #KState"

“We have a lot of audiences-- I think people don't remember this, but in the context of what he was talking about yesterday.  He was talking about recruiting faculty members and positioning Kansas State among our peer institutions in the nation,” said KSU Communications vice president Jeff Morris.

University officials want to be sure outside this state it's Kansas state- not to be mistaken with others...for example Kentucky State. It's part of a re-branding as the university works to become a top 50 public research institution by 2025. As for the brief debacle?  Morris had this to say:

“Be patient, don't believe everything you read and consider the source.”

 This is the original article released by the Associated Press:

(AP) - It's Kansas State University, not K-State.  Kansas State President Kirk Schulz says the school wants to improve its national recognition, and dropping the K-State nickname would help.
   
Schulz told Gov. Sam Brownback and business leaders Monday that the university is moving toward having one brand for the school. He says K-State works for athletics, but in Kentucky and other places, K-State refers to different schools.
   
He says the university needs to be called Kansas State as it seeks to increase its scholarly rankings among national universities.  However, he says the state and region will still see Kansas State University referred to as K-State.  As Kansas State University works to become a Top 50 public research institution by 2025, it is strengthening its brand by using the name appropriate to the audience, said President Schulz.

"We've been branding ourselves as Kansas State and Kansas State University for decades," Schulz said. "The nickname K-State has become common to those of us in the state and region, and we recognize the strength of being known to certain audiences as K-State. Whatever we're called, we are still committed to our goal of rising to the Top 50."

Schulz referred in recent remarks how we present the university to those outside our state and region. The university has received feedback from alumni and friends throughout the world that the nickname "K-State" is often misunderstood by those in other regions, especially in academic and scientific circles, where the university competes for the best and brightest graduate students and faculty members with other top universities. For those audiences, Kansas State University is the preferred usage.

K-State is part of our brand DNA. It is not going away, said Jeff Morris, vice president for communications and marketing.

 

Kansas State wants to to use less of the 'K-State' name