NEW ORLEANS—The J-22 World Championship is underway on the New Orleans lakefront. Sailing teams from around the world are battling to win the contest that is hosted by the Southern Yacht Club and sponsored by the All State Sugar Bowl.
The event is a great reminder of how the Sugar Bowl brings other opportunities to the city besides those connected to football. For Elliott Bowser of L-E-It Designs, the sailing race provides an opportunity to win future business. Bowser designed the trophies for the event.
"A lot of different people see, hey, these guys can build trophies; they build stuff. They checkout the website and see that I've designed cars. I do a lot of computer high scale graphics, 3D renderings," Bowser said.
Racing continues on Saturday.