First the white, then firm strokes of gold, black and finally red -- the face paint that will transform him into a colorful fairy-tale character in China's iconic national art form: the Peking opera.
For a few hours, he feels the power that only the stage can bring. His shrill arias rise to an impossibly high pitch as he gestures to the pounding clang of drums and cymbals.
But the transformation is short-lived. Soon, the classically trained actor, 22, must return toreality: Before the curtain falls, he scans the audience and sees mostly empty seats.
The 200-year-old art form performed by six generations of Qiu's family is rapidly losing fans among younger Chinese, who shun its plodding theatrics and trademark tales of generals, concubines and emperors for more modern artistic fare.
The number of Peking opera touring troupes has dwindled as the performances have become a heavily subsidized staple of state-run television. Even free tickets to live shows go unclaimed.
Its stalwarts remain mostly elderly Chinese and foreigners. For the young, the stilted pageants have become something of a cultural embarrassment, tantamount to an American teen snickering in disdain when Mom plays her old Neil Diamondalbums.
Now the government is launching a campaign to save the once-beloved opera. Academies have renewed the call for new students. Party officials have expressed concern.
"Young people are turned off by these performances," Qiu said. "If we do not prop up the opera, then it will fall."
Last month, an ornate new center opened in Beijing to focus nearly exclusively on the opera. The 1,100-seat Meilanfang Grand Theater, named after the opera's leading light who once toured the world and befriended Charlie Chaplin, will use an aggressive advertising campaign and reduced ticket prices in an effort to attract larger crowds.
Owner Wu Jiang says he worries that one day the opera will disappear from Chinese culture. "Peking opera was born in agrarian times. Now that it's an information age, it might be out of date.
"To preserve it, we need to [offer] a base, a theater focused on Peking opera."
Actors say they would rather quit than alter what they consider an indelible part of China's history and culture because it has appealed to China's masses for so many years.
"Once you start preserving an art form, it's like declaring it dead," says Joshua Goldstein, an associate professor of Chinese history at USC whose specialty is Peking opera. "But without state support, it will suffer the fate of classical music and opera in the West -- left to the elite to keep it afloat.
"Back in the early 1900s, these operas were really part of the air people breathed," Goldstein says. "Now the stories are no longer a part of the lives of the audience."
Some say that changes don't necessarily have to be contemporary in nature.
Kenneth Pai, a retired UC Santa Barbara professor and Peking opera expert, has created an adaptation of a kunqu opera, a forerunner to the Peking opera, a sumptuous nine-hour production that he has toured throughout China and played to sold-out audiences at four state universities in California.
"Even at nine hours long, over three nights, it's attracted a lot of people," he says.
Pai's opera employs younger actors and a romantic story line to draw audiences. "This art," he says, "has to change to survive."