Marketing beauty

Now beauty is no more a luxury, said George Nasr, director of marketing at Lebanon's First National Bank. Anyone can have it. The bank launched a bold ad campaign last year offering loans for cosmetic procedures, boosting the country's already profitable plastic surgery industry.

Kate Brooks / For The Times /

Now beauty is no more a luxury, said George Nasr, director of marketing at Lebanon's First National Bank. Anyone can have it. The bank launched a bold ad campaign last year offering loans for cosmetic procedures, boosting the country's already profitable plastic surgery industry.

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