Mass Animation's Facebook gambit

The Screen Actors Guild, the largest union in Hollywood, is now in its seventh month without a contract with the major studios. Riven by internal dissent, the 120,000-member guild has been unable to persuade the studios to offer better terms than other talent unions have accepted, particularly on programming created for the Internet. To bring some clarity to the situation, SAG board members and their counterparts at the studios should spend a few minutes studying a Facebook application called Mass Animation. Perhaps then the two sides will be less fixated on how to divvy up future Internet revenue and more focused on how to fend off the competitors massing at their gates.

January 5, 2009