In Steven Watts' biography, "Mr. Playboy," he says you had a bunny blanket when you were little, and it inspired the Playboy bunny motif. Was that blanket your "Citizen Kane" Rosebud?
You had a part in the film " Miss March," but it seems like you're always acting. Are you always "on"?
No, but through a lifetime you reinvent who you are. I actually reinvented myself the first time when I was 16, when a girl rejected me. I started referring to myself as Hef, started changing my wardrobe -- the same thing I did in 1959-60 with the magazine, when I came out from behind the desk and started living the life and got the first Playboy mansion, started to drive a Mercedes 300SL, started living the life.
Don't you ever want to be with a woman near your own age, to whom you could say things like, "Boy, remember the stink when Truman fired MacArthur?"
I find that in male friends. I look for something else in female companionship. My taste in women has never really changed. It's the fantasies I had that came right out of the movies in the 1930s. I think it was Alice Faye and the female lead in the "Flash Gordon" serial who had a big impact on me when I was 10. The only sexy serial ever produced. My buddies and I, on Manly Monday nights -- we just finished watching it again.
You've had such an influence on defining modern ideas of beauty. When I asked friends what they'd like to tell you, several said, "He made me feel bad because I didn't look like that."
[A bit taken aback] Well, that's a very unique notion. How about guys who read Sports Illustrated and feel as if they can't break records in terms of sports?
That's the equivalent?
Of course. In other words, what are dreams and fantasies all about? Aspirational. ... The major message in terms of the centerfold and Playboy isn't simply beauty. The major message is a more liberating attitude toward sexuality.
I don't see a pierced ear or a tattoo. Didn't you have a midlife crisis?
I don't think so. Frankly, I never lost connection with my childhood. That's who I am. If you go into my bedroom you'll see all manner of things directly connected to it. You'll see a bust of Frankenstein, you'll see "The Shadow," you'll see "The Maltese Falcon," you'll see a framed rocket gun from Buck Rogers.
So are you kind of a nerd?
I don't think that's nerdy. I think that's holding on to your childhood dreams. I think the best of who we are is who we were when we were kids and dreamed those dreams.
For the first time in a long time, there's no Hefner running Playboy. Is this something you want your sons to consider?
Yes. One of them is in college and the other's about to go to college. I think they're both interested.
Did you have the birds and the bees talk with them?
I think they pretty much grew up in an adult world. It wasn't like it was with me, when it was a revelation when I discovered where babies came from. We don't live in that kind of a world any more.