For media, the breakthrough will come as we move the intelligence from the distribution platform (or the device) back to the content itself. We can do this now. It's called DMID and it will change the entire nature of the media business the way UPC Bar Code changed the retail business two decades ago.
Don DiPietro @ 2:17 PM PDT, Apr 16, 2008
There will never bee a bullet-proof DRM technology. Never. Any lock can be picked. If demand is disproportionate to cost, consumers become pirates. The ubiquity of file-sharing continues to demonstrate this.
The solution will come from a Market-based, rather than a Technology-based approach; specifically a system whereby consumers are charged by the second for what they use via some form of micro-payment metering.
Consider electricity. Electric power is a very efficient marketplace. Consumers are billed for what they use. No flat fees or subscription plans. That would be preposterous. And very few people steal their electricity!
Don DiPietro @ 2:15 PM PDT, Apr 16, 2008
"the major networks made more of their shows available online for free."
WRONG! Bad journalism! These presentations are supported by advertising, not paid-for by advertisers but by us consumers through increased costs of consumer goods and services.
The broadcasters are right to do this for the reasons stated, to present these before they appear elsewhere. Hopefully, a few pennies of the advertising $$ generated go to the creative artists essential for the production of these works.
For media, the breakthrough will come as we move the intelligence from the distribution platform (or the device) back to the content itself. We can do this now. It's called DMID and it will change the entire nature of the media business the way UPC Bar Code changed the retail business two decades ago.
Don DiPietro @ 2:17 PM PDT, Apr 16, 2008
There will never bee a bullet-proof DRM technology. Never. Any lock can be picked. If demand is disproportionate to cost, consumers become pirates. The ubiquity of file-sharing continues to demonstrate this. The solution will come from a Market-based, rather than a Technology-based approach; specifically a system whereby consumers are charged by the second for what they use via some form of micro-payment metering. Consider electricity. Electric power is a very efficient marketplace. Consumers are billed for what they use. No flat fees or subscription plans. That would be preposterous. And very few people steal their electricity!
Don DiPietro @ 2:15 PM PDT, Apr 16, 2008
"the major networks made more of their shows available online for free." WRONG! Bad journalism! These presentations are supported by advertising, not paid-for by advertisers but by us consumers through increased costs of consumer goods and services. The broadcasters are right to do this for the reasons stated, to present these before they appear elsewhere. Hopefully, a few pennies of the advertising $$ generated go to the creative artists essential for the production of these works.
seriousfun @ 6:49 AM PDT, Apr 15, 2008