We’re a nation of consumers. I am fascinated by the number of products that appeal to our senses because of their names. Names like “energy bar” or “sports drink.” The names alone suggest we may need them if we want to participate in sports or have energy.
But a closer look leaves me in awe of the power of marketing. With around 250 calories, 9 grams of fat and nearly 20 grams of sugar, some energy bars are surprisingly similar to a Snickers bar. But something about eating a candy bar in the afternoon is going to give me a whole lot more guilt than eating something called an energy bar.
We buy sports drinks thinking we need electrolytes, and for a high performance athlete, who has practiced vigorously for an hour or more, replacing fluids with electrolytes is a good idea. Electrolytes assist with rapid rehydration. It’s up to us to decide how important rapid hydration and the idea of a name is.
But maybe sports drinks aren’t all that sportsmanlike. Along with the electrolytes, you get food dyes, like brilliant blue #2 or yellow #5 (tartrazine), and a rich dose of added sugar. Food dyes have been implicated in allergic reactions and known to trigger episodes of asthma. Additionally, there has been some research by the FDA that links food dyes to thyroid tumors and allergic responses. For many parents, the hyperactivity and behavioral changes in their children are so noticeable, they steer clear of sports drinks for their kids.
Researchers from the University of Connecticut, University of Arkansas and the U.S. Army Research Institute of Environmental Medicine found that nonfat chocolate milk may help to repair muscles better than sports drinks. They took muscle biopsies of runners after they had exercised and found their muscles repaired more efficiently after drinking 16 ounces of nonfat chocolate milk than when they drank sports drinks. I’m not recommending post-workout chocolate milk, just pointing out that, in many ways, the jury is still out as to the necessity of sports drinks and energy bars.
Water that’s pH balanced is still a great choice during and after exercise and works for all levels of fitness. If you want to change it up, add a squeeze of lemon, a shake of stevia and a couple of mint leaves. Or, a teaspoon of frozen orange juice or some apple slices dropped into your bottle will add those electrolytes. After exercise, a banana and handful of almonds will provide you with much-needed fuel replacement. The manufacturer of this awesome snack packaged it so perfectly, it doesn’t need a label printed on the back.
We need to remember we are the consumers with billion-dollar companies coming at us daily, guns blazing, using color, taste, catchy slogans, attractive labels, TV ads with great music and some of the biggest athletes in the world being paid huge sums of money to tell us what to eat or drink. Even with all this, it’s still our call. We choose. We just need to be a little smarter than they expect.
I’ll see you in two weeks.
Love & health,
Don't buy the hype pitched by health imposters
We've upgraded our reader commenting system. Learn more about the new features.
Los Angeles Times welcomes civil dialogue about our stories; you must register with the site to participate. We filter comments for language and adherence to our Terms of Service, but not for factual accuracy. By commenting, you agree to these legal terms. Please flag inappropriate comments.
Having technical problems? Check here for guidance.