Monterrey U.S.A.

When the Kentucky-based Yum Corp. was looking for a city in Mexico in which to open a Taco Bell, it must have figured it couldn't go wrong with this ultramodern, hyper-Americanized metropolis 125 miles from the Texas border in the northern Mexican state of Nuevo Leon. Regiomontanos, as Monterrey residents are called, wear their pro-Americanism on their sleeves and see little shame in the fact that their streets are as overrun by corporate American retailers as any suburban town north of the border.

Gregory Rodriguez

February 11, 2008