Bullet Falcon targets motorcycles' colorful past

If you're going to open a custom bike shop in Los Angeles, it doesn't hurt to have a celebrity endorsement -- or three, as the case has been with Ian Barry, Amaryllis Knight and their Silver Lake garage, Falcon Motorcycles. Actor Giovanni Ribisi, rocker Josh Homme and, most recently, Jason "My Name Is Earl" Lee are all clients of Falcon, which will unveil its first official bike at the Legend of the Motorcycle International Concours d'Elegance on Saturday at Northern California's Half Moon Bay.

By Susan Carpenter

April 30, 2008