Not even trying to mince words here: If you haven't accepted that the Y.N. Rich Kids are the best rap group doing it yet, you're doing yourself a terrible disservice, and I hope you stub your toe later today.
For those of you who missed the boat, the group is a product of an afterschool program in Minneapolis called "Beats & Rhymes." The purpose of the program (according to them) is "to provide school-age kids the chance to experience making and recording music in a way they could relate to. Each student has to complete their homework in order to participate in the after-school program. It was designed to provide challenging, positive youth and career development opportunities for low income, culturally-diverse youth."
That's funny. They misspelled "unleash the greatest collection of young rap talent in recent history on an unsuspecting audience hungry for that REAL hip-hop." They released an anthem to snack foods called "Hot Cheetos and Takis" late last year. I personally haven't been the same since.
1: Everybody plays their part.
Dame Jones: the unquestioned point guard of the clique and usually the first voice you hear on a song. Smooth flow? Check. (Check how he flips 2 Chainz's rap style on "Hot Cheetos and Taki's.") Unquestionable charisma? You betcha.
Kid Nas: Like his namesake, he's about that LYRICALITY. He stole the show on "Hot Cheetos and Takis" with this verse:
"yo, i'm hungry where them cheetos at?
they stay bitin' like where them mosquitoes at?
i'm on point like a elbow, hands red like elmo
my mama said "have u had enough?"
i looked and i said "no ma'am"
Do you need a towel to clean up your desk now that your BRAIN EXPLODED ALL OVER IT? Additonal rappers Fizzy Free and G6 provide a solid-if-unspectacular complement to the lineup. (We'll address the ladies in a bit.)
2: Ben10, Ben10, Ben10
You know why I'll never be invited to be on the panel for that "Hottest MC's" list MTV does? It's because my 2013 list is Ben10, Kevin Gates, Chance the Rapper and then Ben10 for the remaining sevn spots. He's been called the ODB of the crew, but I think his loose, manic style is better compared to Mystikal. He shows up, he yells, you love. Just look at him swagging on all living creatures.
3: The ladies are holding it down
The Y.N. Rich Kids are from a wonderful future where women can hold their own on a track side-by-side with their male compatriots and no one singles them out. Lady J (and newcomer Lauren) are a breath of fresh air to a rap scene that needs more female faces.
4: They put out more content than your current favorite rapper*
Last week, the Rich Kids dropped two videos on the same day. Can you imagine your favorite rap group casually blessing you with a double-down of greatness in one afternoon? I was rolling on the floor with joy, y'all. Oh, you can't get with the laid-back beat of "My Bike"? KA-BLAMMO. HO. They hit you with the Y.N. affiliate/school uniform anthem "Khaki Pants."
(*Unless your favorite rapper is like Young Chris or something.)
5: They are children.
Seriously. Little kids make good grades so they can record hot tracks and shoot dope videos. What else do you need in life?
TL;DR: You can't escape the Untouchable Y.N. Rich Kids Empire. Get down or lay down.
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