ROANOKE CO., Va.—
One of the biggest shopping days of the year is right around the corner, but there's a national push to get you into locally owned stores the day after.
It's called Small Business Saturday, and it's set for November 26th.
American Express is behind the movement and everyone is encouraged to buy at least one thing from a local store.
The shops at West Village in Roanoke County are looking forward to it.
And there are plenty of reasons to go out of your way that day.
Business owners here are letting their loyal customers know they're having sales and other promotions.