When you go to notredame.xxx on the Internet, don’t expect to see anything racy or offensive.
Instead you’ll see a message stating: “This domain has been reserved from registration.”
The University of Notre Dame purchased four Internet domain names using the new suffix that is intended to identify pornography sites.
Notre Dame bought the domain names to protect the university’s name from being linked to porn and to protect the school’s registered trademarks, university spokesman Dennis Brown said.
The domain names the university purchased are notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx.
Notre Dame paid a total of $1,319.96 to secure the four site names.
The university holds a trademark on its name, as well as the Fightin’ Irish and Domer nicknames.
“It’s another example of why it’s important for us to protect our trademarks,” Brown said. “We sometimes get some criticism for protecting our marks from others using them. This is why it’s important to be diligent about it.”
Many colleges and universities across the country recently bought up Internet domain names ending in .xxx to protect their reputations.
Saint Mary’s College purchased the domain name saintmarys.xxx.
Holy Cross College, Ivy Tech Community College and Bethel College haven’t purchased .xxx domain names.
“Holy Cross College currently has no plans to purchase any of the .xxx domain names and feels at this time it is not necessary for the college to do so,” Holy Cross spokeswoman Jodie Sweet said in a written statement.
“We are exploring the option of making such a purchase as we have often bought domain names to protect our brand,” Jeff Fanter, a spokesman for the statewide Ivy Tech system, said Tuesday.
Bethel’s digital information policy committee discussed the topic earlier this fall and made some recommendations, which are being considered by administrators, college spokeswoman Jaimee Bingle said.
ICM Registry LLC on Tuesday opened registration for .xxx domains to the public. Domains were expected to be sold on a first-come, first-served basis.
The Internet Corp. for Assigned Names and Numbers (ICANN), the Web’s governing body, approved the creation of an .xxx domain last spring.
From early September through October, ICM Registry provided a period for trademark holders to claim certain .xxx domains before sales opened to the general public.
Indiana University paid $2,200 to secure 11 site names for 10 years. Those names include indianauniversity.xxx, hoosiers.xxx, iupui.xxx and others based on the initials of Indiana’s regional campuses — including iusb.xxx.
IU trademarks director Valerie Gill said if someone else were to start using those domain names, it would cost IU several thousand dollars to fight it legally, the Associated Press reported.
Purdue University purchased four domain names, including purdue.xxx and boilermakers.xxx.
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<i>Staff writer Margaret Fosmoe: mfosmoe@sbtinfo.com 574-235-6329</i>