Notre Dame students are taking on the challenges facing real-world media companies, like Schurz Communications.
The company has come up with a prize-based innovation program.
Todd Schurz talked with students Wednesday about the problems facing the industry in this increasingly mobile world.
They'll now look for digital solutions and opportunities and compete for prizes.
Winners will be judged by university staff and Schurz executives.
The first place carries a prize of $3,000, but it could pay even more.
“We might go directly to a back room and say hey, ‘brilliant student, let’s have a talk about intellectual property and how we might write you a larger check to take that idea from where you’ve taken it already to the next stages in commercialization,’” said Schurz Communications Vice President Kerry Oslund.
Schurz donated $25,000 dollars to Notre Dame.
The first prize will be granted in December.
The company has a similar innovation challenge going on at IU and is looking to expand it to Purdue and Ball State.