John Varvatos, 54 Newton Lane (631- 324-4440). Clothing, accessories and furnishings from this well-known menswear designer who has dressed the likes of Tom Cruise and Seal will debut in East Hampton as the sixth Varvatos free-standing store opens officially on Memorial Day weekend. The 1,800-square-foot space that fuses industrial, vintage, bohemian and rock 'n' roll elements will house, among other things, John Varvatos Collection, Converse by John Varvatos (clothes for guys and gals), select vintage pieces, antique lighting and furniture, books and music including vintage vinyl records.
Ralph Lauren Children, 45 Main St. (631-907-9120). From teeny ones to teenagers, Ralph Lauren's new kids' store has it all. Opened since April, the 2,532-square-foot store offers Lauren's particular styling for layette, toddler, girls 7-16, boys 8-20, gift items and children's books. Nothing looks more Hamptons than a kid in a crisp, new Ralph ensemble.
Elie Tahari, 1 Main St. (631-329-8883). You'll have to wait until August to get into this 5,000-square-foot global flagship boutique on the corner of Main and Newton Lane that will sell Elie Tahari's women's collection, as well as recently launched accessories and men's collections. A great stop for all things Tahari.
Tory Burch, 48 Newtown Lane (631-907-9150). Burch's ultra-hot collection of Grace Kelley sophistication meets an Edie Sedgewick '60's vibe will be edited for the beach at this 528-square-foot store that opened May 16. Find the designer's signature mini tunic dresses, swimsuits, caftans and flip-flops. Any shot the store will get a visit from Tory with new beau Lance Armstrong in tow? Mums the word, but the clothes are anything but mumsy.
Gail Rothwell, 66 Newtown Lane (631-324-6666). For sophisticated, stylish women who don't necessarily follow the trends, but like it luxe, this eponymous 2,000-square-foot space is the place. The owner's sharp eye includes gorgeous ready-to-wear from Lanvin, Marni, TSE and Rick Owens and there's a glorious stock of accessories from the likes of Lambertson Truex and Bottega Veneta.
J. Roaman, 48 Newtown Lane (631-329-0662). Owner Judi Roaman says her new home furnishings store that opened at the end of April, is "the exact opposite of beige." Featuring dishes, bedding and great furniture, the joyous 2,000-square-foot space is "a mélange of color."
Mark, Fore & Strike: An early purveyor of prep, this shop has been selling madras, whale-print pants as well as classic cable sweaters, golf shirts and khakis to well-to-do Hamptons men and women for close to 50 years. 87 Main St.
Book Hampton: There's a wide choice of subjects at this branch of the book empire; upstairs, there are often readings and book signings. 20 Main St.
Glenn Horowitz Bookseller: Old prints and first editions make up the stock here, at the East End outpost of the New York City store. 87 Newtown Lane.
Long Island Sound: The place in town for CDs, tapes, and tickets for local events.
Bonne Nuit: European children's clothes so pretty you'll think you can't resist them (till you look at the prices). 55 Main St.
Calypso: The signature cocktail-party clothes are unusual; the kids' stuff is colorful. 17 Newtown Lane.
Rumrunner Kid: Furniture as well as stuffed animals and clothing and accessories. 41 Main St.
Village Toy Shop carries the kind of toys that can be passed down for generations: train sets, tin soldiers, wooden blocks. 45 Main St.
Betsey Johnson: Hip clothes for the young and sexy sold in a shop that really likes pink. 54 Park Place.
Biba: Elegant clothes, direct from Paris. 66 Newtown Lane. Note: There's another shop at 28 Job's Lane in Southampton.
Cashmere Hampton: Silks, fine cottons, and the namesake cashmere. What more could you want? 85 Main St.
Cynthia Rowley: Easy-to-wear clothes from the popular designer. 73 Main St.
Eileen Fisher: Stylish, classic clothes that go just about anywhere. 26 Newtown Lane.
Shoe-Inn: Designer shoes. 36 Main St. Note: There's also a branch in Westhampton Beach, at 123 Main St.
Coach Store: The classic bags, totes, wallets and other leather goods. 69 Main St.
London Jewelers: Not just jewelry, there are dishes and other pieces from MacKenzie-Childs and a cigar humidor room courtesy of Alfred Dunhill. 2 Main St.
Gems of the Past: Estate and other antique jewelry. 60 Newtown Lane