60s throwback license plate is most popular in California

When it comes to car license plates, Californians have several to choose from that can depict everything from a dancing Snoopy to a majestic whale tale to a firefighter.

But by far the most popular plate to be attached to the state’s cars is a throwback to the 60s – that has no imagery at all - but rather just bold, gold letters on a black background.

According to The New York Times, the “California 1960s legacy plate” is the specialty plate desired by more Golden State drivers than any other.

More than 230,000 of the placards, first issued in the decade when Fred Flintstone was having a yabba dabba doo time and muscle cars ruled the road, have been sold since the Department of Motor Vehicles reintroduced them in 2015.

The “Have a heart, Be a star, Help our KIDS” plate, that can include a handprint, a heart or star is second on the list with 91,000 and the third most popular is the majestic whale tail with 67,000, the Times reported.

Then-Assemblyman Mike Gatto wrote the bill that created the legacy plate program in 2012 so that classic car owners could have a plate that reflected the years their vehicles rolled off the assembly line.

But the plates are showing up on cars of all makes and models and years.

Why are they so popular? “Because they look so cool,” wrote Gary Richards of The Mercury News last year.

The DMV began issuing the plates once the agency had received 7,500 preorders, the number needed for them to be manufactured. (Alas, 1950s and 1970s fans, those decades were also going to be available but neither hit the above magic number.)

The replica plates, which are produced at Folsom State Prison, cost $50 and can be ordered for any year vehicle. More info can be found here. Proceeds from the sales go to the Environmental License Plate fund, which benefits environmental projects in the state.

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