Nintendo shares fall nearly 15 percent despite success of Pokemon Go game

Stocks of Japanese video game giant Nintendo fell nearly 15 percent at the Tokyo Stock Exchange during the first half of the trading session Wednesday after doubling its market value over the last week, following the phenomenal success of the new smartphone App ‘Pokemon Go.’

The price per share stood at $256 Wednesday morning, down 14.7 percent from yesterday.

On Tuesday Nintendo stocks made a meteoric climb to their highest in six years and doubled its market value following the launch of the game on July 6.

Pokemon Go is based on the popular franchisee that Nintendo has been distributing since the last 20 years, is available in 35 select countries but is yet to debut in Japan, where according to technology website TechCrunch, the game could be released today.

The shares of the Japanese subsidiary of McDonald’s rose around 12.5 percent after it was announced that the fast food chain may be the first sponsor of the mobile app in Japan, turning some of its establishments into Pokemon Go ‘gym’s’ on the app.