Nintendo shares rise to highest in six years with Pokemon Go success

Shares of Japanese video games company Nintendo continued to soar at the Tokyo Stock Exchange after rising nearly 10 percent on Friday morning, the highest in six years, thanks to the success of its new smartphone game ‘Pokemon Go’.

At the start of the trading session, Nintendo shares climbed to $244, representing a rise of 9.88 percent.

During the midsession break, Nintendo shares stood at around $250, representing 1,200 units more or 4.74 percent.

Pokemon Go’s phenomenal success, especially in the United States, has led to huge enthusiasm among investors and Nintendo is close to doubling its market value in just one week.

Since its launch on Wednesday, Pokemon Go has been the most downloaded app on different platforms in select countries where it is available: the United States, Australia, New Zealand and Germany.