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March 26, 2007 Los Angeles Times Continues Editorial Transformation
New Approach to Sunday OPINION, BOOK REVIEW, TV TIMES and BUSINESS
Focus on Multimedia, Rich Content and Personal Utility
LOS ANGELES, March 26, 2007-- The Los Angeles Times today announced several editorial changes designed to meet the evolving needs of readers, users and advertisers. The shifts come on the heels of recent new content launches and redesigned editorial offerings and emphasize integration across print and online to better position The Times as a dynamic, round-the-clock destination for indispensable and differentiated news and information for Southern Californians.
"Our customers are changing how they live, work and play in Southern California - including how, when and where they get their news and information," said The Times Publisher, David D. Hiller. "We are changing with them, adding in some areas and going in a new direction in others, and always sustaining the world class content our readers and users expect." Highlights include: The return of the OPINION section, now called CURRENT will be merged with BOOK REVIEW as a combined Sunday section beginning April 14
Over the past several months numerous initiatives and products have been introduced to focus on the needs of the Southland's growing local audience and enhance the depth and distinct perspectives that have made The Times an industry leader. Those include the November '06 launch of The Envelope print series to compliment TheEnvelope.com's successful and influential de facto entertainment awards insider Web site; January's announced reinvention of the newsroom into a 24/7 operation allocating resources and accelerating product development online; the redesigned, local/regionally-oriented TRAVEL section and Web site; and the March 18 debut of IMAGE, in print and online, a smart cultural observer of SoCal's unique perspective on fashion, beauty, shopping and style with an eye on the international scene. In addition, readers, users and advertisers can anticipate a re-imagined CALENDAR WEEKEND/CALENDARLIVE.com this summer as well as additional products that will roll out later in the year. ### About the Los Angeles Times The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of nearly 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses - including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News - reach approximately 8.1 million or 62% of all adults in the Southern California marketplace every week. The Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company ( NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter Contact: Nancy Sullivan (213) 237-6160 nancy.sullivan@latimes.com |
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