Los Angeles, CA -- August 6, 2009 -- Brand X (www.thisisbrandx.com), L.A.'s multimedia news, tech & culture outlet, draws on emerging local artists to bring the latest on the scene to the city with its "Trompe L.A." Art Competition.

Brand X invites those with a talent for tricking the eye to showcase what it means to live in next-generation L.A. Fifteen competition finalists will be featured in a traveling pop-up art gallery set to hit hot spots around town in October and the grand-prize winner's dimension-bending composition will be "worn" by Brand X's Nissan Cube for at least six months.

"With 'Trompe L.A.,' we're connecting emerging local talent with the city by riffing on a technique that artists have used for hundreds of years to blur the line between art and reality," said Deborah Vankin, editor of Brand X. "It's a perfect way for us to continue the conversation about the intersection of art, technology and humanity while giving people with a distinctly Southern California spin on trompe-l'oeil a chance to share their vision through a unique public display."

"Trompe L.A." submission deadline is September 13, 2009 and artwork will dynamically live online at www.iambrandx.ning.com. Details and official rules are posted at www.iambrandx.ning.com.

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Contact:

John Conroy | Los Angeles Times | 213.237.4791 |john.conroy@latimes.com