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Brand X Unveils “Trompe L.A.” Art Competition and Mobile City-Tour Exhibition

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Los Angeles, CA -- August 6, 2009 -- Brand X (www.thisisbrandx.com), L.A.’s multimedia news, tech & culture outlet, draws on emerging local artists to bring the latest on the scene to the city with its “Trompe L.A.” Art Competition.

Brand X invites those with a talent for tricking the eye to showcase what it means to live in next-generation L.A. Fifteen competition finalists will be featured in a traveling pop-up art gallery set to hit hot spots around town in October and the grand-prize winner’s dimension-bending composition will be “worn” by Brand X’s Nissan Cube for at least six months.

“With ‘Trompe L.A.,’ we’re connecting emerging local talent with the city by riffing on a technique that artists have used for hundreds of years to blur the line between art and reality,” said Deborah Vankin, editor of Brand X. “It’s a perfect way for us to continue the conversation about the intersection of art, technology and humanity while giving people with a distinctly Southern California spin on trompe-l’oeil a chance to share their vision through a unique public display.”

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“Trompe L.A.” submission deadline is September 13, 2009 and artwork will dynamically live online at www.iambrandx.ning.com. Details and official rules are posted at www.iambrandx.ning.com.

For more of what’s next, visit us at www.thisisbrandx.com and follow us @iambrandx.

Contact:

John Conroy | Los Angeles Times | 213.237.4791 |john.conroy@latimes.com

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