Los Angeles Times

HEINEKEN UNVEILS PREMIUM LIGHT

New Heineken Premium Light was unveiled Monday, February 27, 2006 in NYC's Times Square with a spectacular demonstration by master Mystifier Criss Angel. To celebrate the arrival of this unique "Luxury Light" beer, Angel surprised the masses by escaping from a bolted crate after it plummeted 40 feet to the ground - and then magically appeared atop a Heineken Premium Light truck! The company commissioned Criss Angel to introduce the new premium brand and invite domestic light beer drinkers to "succumb to smooth" with Heineken Premium Light.FPS
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