I had some fun with my Sunday column, looking at how Coral Springs recently spent $70,000 on a marketing/branding effort with a Nashville-based company and came up with the thrilling new motto: "Coral Springs...everything under the sun."
This is both uplifting and depressing.
Uplifting, because it means there's hope for writers like me if newspapers go the way of horse-drawn carriages.
Depressing, because Coral Springs could have gotten the same result by using a local marketing firm, or a cheaper result by having a contest among residents (say, with a $5,000 first prize).
I solicited feedback from readers who had suggestions for slogans for their hometowns, and the
One longtime teacher in Coral Springs said the new motto could have been made into a contest for school kids. She wrote: "Fourth grade is ALL about writing
I also heard from Steve S., who works in advertising. He wrote:
"Being a advertising creative director in S. Florida for the last 30 years, I'm appalled at the unimaginative, yet high-paying work that gets shipped out of state, when there are PLENTY of creative teams locally that could do a much better job, for a more reasonable price.
Case in point, the new 'brand mark' for the city of
Oh, and as for your submissions...don't quit your day job };- )."