U.S. taxpayers watched their money vanish quicker at the Super Bowl than those who bet on Peyton Manning and the Indianapolis Colts to win the game. The U.S. Census Bureau lost a $2.5 million bet when its "Snapshot of America" ad tanked when it ran during a commercial break in the third quarter. Media critics agreed the multi-million dollar advertisement ranked as one of the worst during the Super Bowl. For example, the Northwestern University Kellogg School of Management gave the taxpayer-funded commercial an "F" grade, the only Super Bowl commercial to receive such a low score.
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