Jostens, which also designed the Ravens' Super Bowl XXXV rings, stated that the "design of the ring celebrates the 2012 season, while also paying tribute to the rich tradition of one of football's most successful franchises. Elements from the season and the franchise's history will be incorporated into the ring's final design, truly symbolizing the success of the team and the Ravens organization."
In a statement, Ravens team president Dick Cass said: "We've enjoyed working with Jostens on the creation of our Super Bowl XLVII Championship Rings. We have created a beautiful ring that I believe everyone in the organization will be proud to wear, and we look forward to presenting them and seeing our team's reactions."
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"Jostens is honored to have the opportunity to work with the Baltimore Ravens again to design and produce their Super Bowl Championship Ring," said Chris Poitras, Jostens' Director of Sports Sales and Marketing. . "Working closely with the Ravens players and team leadership, Jostens is creating a stunning ring that blends the team's achievement with the Ravens' championship history and tradition."
The Ravens announced that they are working with Jostens to create a jewelry collection for Ravens fans, a limited edition of jewelry to debut June 7 that will be inspired by the Super Bowl XLVII championship ring.