The city of Baltimore could not be more excited (well, I guess they haven't turned the harbor purple ... yet) for Sunday's
Madison Avenue execs are not so thrilled.
According to Bob Dorfman, a sports marketing expert at San Franciscco's Baker Street Advertising, the game will be short on endorsement talent.
Dorfman sees only two players who could use the game to catapult toward major deals: Niners quarterback
There are caveats on both, though. Kaepernick will be playing his 10th
Dorfman also thinks that Lewis -- who already has major deals with
Lewis wasn't selected to utter the famous phrase "I'm going to Disney World!" after the Ravens won the 2001 Super Bowl, as many saw him as too toxic a personality a year removed from facing murder charges. Dorfman doesn't think the recent controversy surrounding Lewis could cause similar reticence from the company, but does believe Disney would prefer a safer choice like quarterback
(Of course, Lewis has been rumored to be joining
Dorfman sees some potential for the Harbaugh brothers to emerge as a joint endorsement force, though their often brusque manner with the media may hurt their appeal. Still, he imagines a spot in which they're fighting for the last Coke in the refrigerator.
Even Joe Flacco's father says the Ravens' quarterback is dull, and Dorfman agrees. So he envisions Flacco working with Sherwin Williams -- watching paint dry, get it? -- or Red Bull -- the substance reporters must chug to put up with Flacco press conference.
(Quick aside: Maybe I'm not remembering correctly, but wasn't Payton Manning once sort of a dull guy? He cultivated his humorous side over time, and maybe with a big contract and secure future Flacco will make the same adjustment. Or maybe he's just boring.)
Ditto for former Maryland tight end