Moving quickly from rookie to rookie, the Lakers' search for help at point guard took another turn Wednesday.

Andrew Goudelock was in, Darius Morris was out.

Goudelock looked as if he belonged, scoring 12 points through three quarters as a reserve against the Clippers at Staples Center. He finished with 14 points.

He struggled a bit on defense, getting beaten a couple of times by veteran Mo Williams, but it was a solid night for a second-round selection from last year's draft.

Goudelock had totaled 10 points in his previous 10 appearances.

After beating the Clippers with two floaters and two three-pointers in the first half, he received a nice ovation from Lakers fans, even if they didn't know who he was.

Goudelock, drafted 46th overall from the College of Charleston, will get more time for at least another week because backup point guard Steve Blake is sidelined by a rib injury.

"Steve was playing important minutes for us, not just as a backup," Lakers Coach Mike Brown said. "At times, he was finishing games for us too" instead of starter Derek Fisher.

Morris seemed mildly dejected before Wednesday's game. He had already been told by Brown his minutes would decrease. He averaged 2.8 points over the last four games and shot 25%.

"A lot of times you're out there with guys with a lot of experience, that have been in the league for at least four years," Morris said. "There's a lot of veterans that really know the game and have little tricks that you don't really know yet. It's been crazy already this year."

Lakers = MVF

The Lakers are the NBA's most valuable franchise, passing the New York Knicks because of their landmark Time Warner cable deal, according to annual rankings by Forbes magazine.

The Lakers are worth about $900 million, a stunning number for a team that doesn't own its arena.

The Lakers' contract with Time Warner begins next season and will be worth a little more than $5 billion over 25 years if certain incentives are met.

The TV agreement drove the value of the Lakers up 40% and past the Knicks, whose estimated worth is $780 million.

The Chicago Bulls were third in value ($600 million), followed by Dallas ($497 million) and Boston ($482 million). The Clippers were 20th in the rankings, valued at $324 million.

Forbes also called Kobe Bryant the league's top-earning player, pulling in $53 million this season — $28 million in endorsements and $25 million in salary.

Caracter sent down

Reserve power forward Derrick Caracter was assigned to the Los Angeles D-Fenders, the Lakers' Development League affiliate.

Caracter underwent surgery Dec. 14 to have cartilage removed from his left knee. He averaged 2.1 points in 41 games last season as a rookie.

Players may be sent down to the Development League up to three times a season in their first two years.

mike.bresnahan@latimes.com

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