Estimates of the success of the
"If I had to guess, I would say it's going to break the record," said an industry official who declined to be identified because non-cable buys were still being counted.
Another industry official said that although that lofty figure ultimately could be reached, it's premature to place the figure that high.
"Where we are right now, I think I can say with 52% authority that we'll break the record," the official said.
Saturday's competing HBO-televised boxing match, in which Miguel Cotto won the 154-pound belt at StubHub Center, peaked with 805,000 viewers, so there was some good competition for Mayweather-McGregor.
But the mainstream appeal of the match between the now 50-0 boxing champion and the popular UFC lightweight champion nevertheless made it very attractive to consumers.