Even before Woods tweaked his back Sunday,
was going all in on
with their advance promos for this week’s
. Multiple network ads during
highlighted the Irish golfer’s bid to win a second straight major at his victory at the
It is yet another sign that the transition has begun from the Woods era in golf to McIlroy.
“When you air an event, you want to promote what you think is the most marketable,” said CBS Sports chairman Sean McManus. “And right now, the most marketable thing in golf is Rory McIlroy.”
Jim Nantz, CBS’ lead voice on golf, thinks the transition actually began with McIlroy’s landslide victories in the 2011
and 2012 PGA Championship.
“This is something that didn’t happen in the last three weeks,” Nantz said. “He’s won three major championships in the last three years. It’s exciting for the game. I can’t wait to see what he’s going to have for us at (the PGA). We’ve seen this before — and you know who I’m talking about — where you go, ‘Who’s going to beat this guy?’ That’s what it feels like.”