It sounds like a scenario that could exist only in the mind of a tech savant.
A fan at
Five seconds later, Griffin throws down a vicious one-handed windmill on the video board, with the fan's name accompanying the highlight.
This could all happen as soon as the
New Clippers owner
"Steve really wants to give his fans access to the most cutting-edge stuff as soon as possible," said Rajiv Maheswaran, co-founder of Second Spectrum.
The Los Angeles-based company developed software that will allow fans to pick highlight plays and have them shown on the video board on what's being called Clippertron during timeouts. Second Spectrum has also produced statistics-enhanced highlight sequences known as DataFX that illustrate what makes certain players so much better than their peers.
The plan is to show two of these sequences during the Clippers' opener. One demonstrates center
The other sequence pinpoints
"It's not just going to be highlights," Maheswaran said. "It's highlights with a lot of effects but also telling the story with numbers you can't get anywhere else. Nobody else on the planet is going to have them."
The Clippers will be the first professional sports team to implement this technology.
It all started with a visit by Ballmer to Second Spectrum's office on Wilshire Boulevard in early September, less than a month after he purchased the Clippers for $2 billion. Maheswaran and fellow company co-founders Yu-Han Chang and Jeff Su showed Ballmer one of their DataFX sequences on
Constantly changing numbers above each Heat player on the court showed the percentage chance they could make a shot from where they were standing before LeBron James launched a three-pointer. When the shot left his hands, the numbers changed to the chance each player had of grabbing the rebound based on where they were positioned.
Ballmer, a former longtime Microsoft executive, was impressed by the technology's potential.
"He's like, 'I want Clippers fans to have all this and I want them to be the first to have all this,'" Maheswaran said. "He's like, 'Make it happen.'"
The Clippers will display two DataFX videos every game. Additionally, fans will get to select highlight plays including dunks, heaves, lobs, floaters and step-back jumpers from various locations on the court by logging onto a soon-to-be disclosed website during a timeout in the first half. The highlights will go into a digital queue and eight or so will be shown at one time, along with the first name and last initial of the fan who picked them.
Second Spectrum is in negotiations with multiple networks to use its technology during broadcasts of games but doesn't plan on stopping there.
"We want to make the next generation of tech for all sports," Maheswaran said. "We want to build the technology that changes the way everyone consumes sports and turn people into content creators."