Gordon was also placed on probation Monday through Dec. 31. But he avoided suspension for his actions in Sunday's race, which triggered a fight in the garage area between his crew and Bowyer's crew.
Team owner Rick Hendrick was also docked 25 car owner points, and crew chief Alan Gustafson was placed on probation through the end of the year.
Bowyer crew chief Brian Pattie was fined $25,000 and placed on probation through the end of the year.
Brad Keselowski was fined $25,000 and placed on probation for having an electronic device inside the car - presumably the phone he used to tweet during a red flag period.
Earlier in the day Michael Waltrip Racing released the following statement about the incident Sunday:
"The goal of Michael Waltrip Racing is to be a championship-level organization both on and off the track. The on-track incident which occurred during Sunday's NASCAR Sprint Cup race at Phoenix International Raceway was extremely disappointing and brought raw emotions of a long and hard championship battle to the surface. Though we generally cannot control certain actions on the track, the unfortunate reactions off the track Sunday did not live up to the professional standards in which Michael Waltrip Racing expects all of its representatives to live by. We commit to our sponsors, our manufacturer, our fans and NASCAR that we will do so in the future."
After the penalties were announced, MWR sent this statement:
"We accept the penalties announced by NASCAR today and look forward to finishing what has been a breakthrough season for Michael Waltrip Racing."
After the penalties Hendrick Motorsports issued this statement:
Hendrick Motorsports will not appeal sanctions announced today by NASCAR regarding the No. 24 Sprint Cup Series team and driver Jeff Gordon.
"I've always respected Jeff for standing his ground," said Rick Hendrick, owner of Hendrick Motorsports. "We also respect that NASCAR needs to police the sport and send a message when situations like this occur. It's been a great year, and we're going to put our focus on finishing in a positive way this weekend."
"I take responsibility for my actions on the racetrack," Gordon said. "I accept NASCAR's decision and look forward to ending the season on a high note at Homestead."