In the days after John Wooden decided to leave basketball, walking away at the pinnacle of his career, he spoke of no big plans for the future.
UCLA had just won the 1975 national championship, the latest in a string of titles, and Wooden vowed never to coach again.
Beyond that, Wooden suggested he might attend a few basketball camps in the summer. Nothing more.
No clue that sports were merely a prelude, that his legend would burn even brighter in the years to come, the public hungry for his brand of homespun wisdom.
No hint about the books he would write, the personal appearances and speaking engagements that would fill his calendar almost until his death on June 4.
"I'm going to try to keep busy, occupied," he said. "And I hope I have enough things so I won't go stale."
Big man on campus
Life after March Madness began in a predictable way, in the place where Wooden had worked for 27 years.
Each new generation of students heard of him as a fable, then came to know him as an enduring presence on campus, where he attended games, sitting a few rows behind the bench, and sometimes addressed classes.
"It is extremely hard to find another individual who has made such an impact on the spirit of the UCLA campus," Jasmine Hill, president of the undergraduate student body, said in a statement.
But it would be awhile before Wooden began to expand on his public image.
He was never much of a self-promoter and there came a period of time, after his wife, Nell, died in 1985, when he remained largely behind closed doors.
But his former players — especially those who went to the NBA — kept his name alive by lauding him in interviews, explaining that he had influenced their lives on and off the court.
It turned out they were setting the stage.
"I mean, you couldn't hire better promoters than Kareem Abdul-Jabbar and Bill Walton," said Brandon Steiner of Steiner Sports Marketing in New York. "You can't get better advertising."
When the former coach finally emerged from his funk, he found an audience waiting to hear him preach about such traditional values as industriousness, enthusiasm, poise and self-control. His "Pyramid of Success" — cynics had once smirked at its folksy insight — became all the rage.
Wooden began working with various co-writers, churning out one book after another, including volumes on basketball strategy and coaching, leadership and mentoring. There were children's stories and a collection of favorite quotes too.
Wooden also found a forum for his teachings at corporate meetings and conventions.
John Wooden's influence continued to grow even after coaching
The former UCLA coach stayed in demand in retirement, extending his simple life principles at speaking engagements and by writing books.
We've upgraded our reader commenting system. Learn more about the new features.
Los Angeles Times welcomes civil dialogue about our stories; you must register with the site to participate. We filter comments for language and adherence to our Terms of Service, but not for factual accuracy. By commenting, you agree to these legal terms. Please flag inappropriate comments.
Having technical problems? Check here for guidance.