Noh shot a seven-under-par 65 to reach 18-under 198. The South Korean has been playing with yellow and blue ribbons affixed to his cap to honor victims of the fatal ferry accident in the waters off of his home country.
Bradley, who began the day tied for seventh at nine under, pulled into a first-place tie with Noh on No. 15 with his seventh birdie of the day. Then, Noh, who was tied for third at 11 under after two rounds, made birdie putts of 13 feet on No. 14 and 10 feet on No. 15 before hitting a 112-yard approach shot to within a foot for another birdie, bringing him to 18 under.
Bradley also shot 65. Robert Streb was third, three shots back after a 68.
Ben Martin, who had a three-shot lead after two rounds, shot a 73 to drop into a tie for fourth with
Stacy Lewis matched 17-year-old playing partner Lydia Ko with birdies on Nos. 15 and 16 and added another on the 17th to take a one-stroke lead in the Swinging Skirts
The third-ranked Lewis and fourth-ranked Ko each shot four-under 68. Winless since the Women's British Open in August, Lewis had a 10-under 206 total.
Ko won the Canadian Women's Open as an amateur the last two years and took the Swinging Skirts World Ladies
Jenny Shin, who also shot 68, was four strokes back at six under.
Michelle Wie, the winner last week in Hawaii, was tied for 13th at one under after a 71.