The Cleveland Browns unveiled their new logo on Tuesday.
Or so they say.
In reality, they still have no logo -- at least not on their helmets. So what they really unveiled Tuesday was their new helmets.
And there's one at the top of the page. Ta da!
Yep, it's a plain orange helmet with brown and white stripes going down the middle.
So, uh, what exactly has changed about the NFL's most boring helmet?
Well, the shade of orange is darker. One might go as far as calling it bolder ... or as the team's website describes it, "a new orange color that matches the passion of the Dawg Pound."
Then there's the new brown facemask, which the website says "represents the strength and toughness of Cleveland."
Just in case anyone's head is spinning right now in Cleveland, the website offers the reassuring news that the brown in the stripes remains unchanged.
Good to know those guys haven't completely lost their minds out there.
The Browns also revealed a new secondary "Dawg Pound" image, which includes the nickname of the team's fanbase and an updated depiction of the "dawg." Also there's new lettering, which is described as "a stronger, bolder font," for images including the team name.
Browns president Alec Scheiner said the changes are the result of a two-year evaluation process, during which the organization considered putting an actual logo on the helmet.
I don't think I could have handled that.
But, wait. There's more. Scheiner said new Nike-designed uniforms will be unveiled on April 14, hinting that they “will move farther ahead” than the logo.
Good thing we have time to prepare ourselves. I can't deal with any more excitement right now.