Fox Deportes, the No. 1 U.S. Latino sports brand, surpassed the competition to finish No. 1 in
total day and prime time in total viewers, and adults 18-49, for September according to Nielsen Media Research. Additionally, the network’s franchise news show, “Central Fox,” finished as the No. 1 sports news show, and soccer talk show, “La Última Palabra,” achieved its highest viewership this year.
“Central Fox” held the No. 1 spot for the month in total viewers and adults 18-49 and grew the network’s news viewership by 75% from the previous month, a 31% advantage over the competition.
In addition, La Última Palabra” saw a surge in viewership with a 60% increase in adults 18-49 compared with last month. The rise was highlighted by in-depth post-game coverage of the U.S. vs. Mexico World Cup Qualifier match on Sept. 10, delivering 255,000 total viewers and 189,000 adults 18-49, a 72% advantage over the competition.
The network’s overall success was helped by the UEFA Champions League matches, primarily Barcelona vs. AFC Ajax, which was the highest-rated network program with an average of 255,000 total viewers and 196,000 adults 18-49. FOX Deportes also had four of the top 10 U.S. Spanish cable sports programs in total viewers and five of the top 10 U.S. Spanish cable sports programs in adults 18-49, more than any other network. The network is on track to finish first for the year.