Nike is on the ball and has already turned Indiana Pacers’ star George Paul’s broken leg into an advertisement.
On Thursday, the Nike NBA basketball Twitter account tweeted: “Without the setbacks, the comebacks aren’t as sweet #justdoit.”
Along with the text is a black-and-white image of Paul with more comments about his expected comeback.
Paul fractured his leg Aug. 1 when he came down hard while trying to contest a shot against James Harden during the USA Basketball Showcase scrimmage in Las Vegas.
When Paul landed, his right leg appeared to snap when it hit the basket-support stanchion.