While art directors agonize over which typeface is right for political campaign banners, movie billboards and product packaging, most of us stick to one or two fonts. But we are how we type, according to British psychologist Aric Sigman, author of the 2001 study "The Psychology of Fonts." So we compiled some of the most familiar typefaces and asked Sigman to decipher the messages you might be sending when you choose between Courier and Helvetica. Courier, shown here, is the anorak of fonts, says Sigman, who associates the typeface's primitive letters with thrift. It finds favor with older administrative staff who may harbor latent nostalgia for the bygone era of typewriters and carbon paper" and old-school journalists of the whiskey, cigarettes and gooseneck lamps ilk.
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