At the just-opened Rex Boutique in Venice, Angela and Dara Rexroad are committed to stocking clothes that are made locally with organic fabrics or sewn abroad under fair trade guidelines. Their social concerns reflect the Rexroads' heritage as great-great-granddaughters of environmentalist John Muir, and they're also quite of the moment.
"In today's economy, shoppers are taking notice of how lines are manufactured and getting their money's worth by buying ethically made pieces," says Angela Rexroad.
The sisters got into the retail business when they couldn't find labels such as Alexander Wang at the local San Diego mall and decided to open a boutique in San Diego's Ocean Beach. When Angela relocated to Los Angeles, the duo decided to open the Venice Beach shop and renew their commitment to local designers, stocking brands such as Grey Ant, Myne, Le Magnifique and Society for Rational Dress.
Rex Boutique carries $66 leggings from Lindsay Lohan's line, 6126, $92 Clu black and gray tanks, $55 LnA multicolored, boyfriend-fit T-shirts and $40 African print scarves. Angela says she's also been crazy about looks in basic black such as $206 Current/Elliott skinny jeans and boyfriend blazers ($380 to $400) from Elizabeth and James designed by Mary-Kate and Ashley Olsen.
The 1,100-square-foot store, designed by SPI Design's Alison Palevsky, features white Venetian plaster walls offset by black and gold English wallpaper that reflects light from an outsize Austrian glass chandelier used in the movie "Ocean's Thirteen."
Are the sisters worried about opening shop in such uncertain times? "It's an exciting time to be alive," says Angela. "Nobody knows what's going to happen." And, she adds optimistically, "L.A. is pretty recession proof."
1653 Abbot Kinney Blvd., Suite B, Venice. (310) 399-0860. 11 a.m. to 8 p.m. Monday to Saturday. Noon to 7 p.m. Sunday. www.rexboutiqueonline.com.
Gogosha Optique today: Eyewear guru Julia Gogosha-Clark wants you to start the New Year with a new outfit for your eyes, and at a weekend sale extravaganza at her Silver Lake signature boutique, she's offering a volume discount. Buy eyeglasses or sunglasses (prices range from $300 to $1,000) and get 10% off the first pair, 20% off the second, 30% off the third, 40% off the fourth and 50% off the fifth. Lines to look for include Anne et Valentin, Barton Perreira, Cutler and Gross and Derome Brenner.
3208 1/2 Sunset Blvd., Los Angeles. (323) 660-1122. Noon to 5 p.m. gogosha.com.
Moondance Jewelry ongoing: The 2-decade-old accessory boutique, frequented by celebrities Tyra Banks, Reese Witherspoon and Amber Valletta, offers 50% to 70% off selected jewelry, handbags and gifts at its annual sale. Buy a sale item and get 20% off a regularly priced item, including Pade Vavra geode gold-plated rings for $165, a Me & Ro $140 double-leaf pendant necklace and Gabrielle Sanchez's $700 blue topaz gold earrings.
1530 Montana Ave., Santa Monica. (310) 395-5516. 10 a.m. to 6 p.m. Monday to Saturday. 11 a.m. to 5 p.m. Sunday. www.moondancejewelry.com.
Parker Pettit ongoing through Saturday: The Abbot Kinney boho boutique, featuring one-of-a-kind vintage dresses, limited-run designs and edited accessories, is having a 20% off sale (regular prices range from $150 for a blouse to $800 handmade brocade coats). House label Parker Pettit Vintage features pieces from designers such as Emilio Pucci and Ossie Clark, updated, with seams replaced and bodices slimmed. The shop also stocks Muks footwear and Yo My Booties angora baby booties. Vintage collectors can take their finds to the Sew Shop, next door, for alterations.
1337 Abbott Kinney Blvd., Venice. (310) 399-0505. 11 a.m. to 7 p.m. parkerpettit.com.
Confederacy ongoing: Los Feliz's stylish shop, with celebrity proprietor Danny Masterson and partner Ilaria Urbinati, is holding its first sale, with 40% and more off all fall merchandise, including shoes and accessories. Women's goods include $340 Alexander Wang party dresses (regularly priced at $575 to $785), $193 Proenza Schouler blouses (regularly $850), $297 Vena Cava coats and jackets ($495) and $255 Loeffler Randall teal suede heels ($450). For men, the store offers $160 Rag & Bone shirts (regularly $270), $220 Patrik Ervell pants ($368) and $390 Marc Jacobs shoes ($651).
4661 Hollywood Blvd., Los Angeles. (323) 913-3040. 11 a.m. to 8 p.m. Monday to Saturday. 11 a.m. to 7 p.m. Sunday.
Equinox ongoing to Jan. 31: The chic gym Equinox offers New Year's spa specials at its Century City and West Hollywood locations. The Century City location has a "new year, new you," 80-minute, "body melt" muscle-toning treatment with a 50-minute "hydra" facial option ($375, regularly $385). At the West Hollywood location, the 50-minute Swedish massage is upgraded on Mondays to 80 minutes ($115); on Thursdays, you can upgrade a facial to a 60-minute hydra facial ($120, regularly $175). Equinox also offers a "seasonal solstice" massage -- a combination of Swedish massage and hot stones ($115) or a facial with an extra exfoliation treatment for winter skin ($120).
10220 Constellation Blvd., Los Angeles. (310) 552-0420. 8 a.m. to 9 p.m. Monday to Saturday. 8 a.m. to 8 p.m. Sunday. 8590 Sunset Blvd., West Hollywood. (310) 289-1900. 9 a.m. to 9 p.m. Monday to Friday. 9 a.m. to 7 p.m. Saturday and Sunday. www.equinoxfitness.com.