For much of her career, Natasha Pecor followed a path well-worn by tech workers. She built her reputation with her first employer in the industry, earning the title head of platform at Yelp. Then she jumped to one of the giants, Amazon, where she worked as a product manager.
Most recently she parlayed that experience into a leadership role at a smaller start-up — a common move among techies willing to take a risk for a new challenge and perhaps a big payday.
But this start-up wasn’t exactly a tech company.