For good deals on cruises, your main port of entry is the Web

Getting customers to book a cruise is perhaps the last hurdle facing online purveyors of travel. About 4% of all cruises are booked that way, compared with about 27% of airline tickets for leisure and unmanaged business travel (not booked through a corporate travel agency), according to a study by Connecticut-based travel research firm PhoCusWright.

James Gilden

September 26, 2004