Barneys New York plugs into Disney for ‘Electric Holiday’
From an over-the-top Lady Gaga to a fashion-forward Minnie Mouse? That, in a nutshell, is the direction Barneys New York is headed for with its 2012 holiday campaign.
The luxury retailer announced Wednesday that it has collaborated with Walt Disney Co. to give its retail stores a jolt of color and character for the all-important holiday shopping season with a combination of electric lights, music and Disney characters called “Electric Holiday,” following last year’s holiday campaign, which tapped the talents of Lady Gaga.
Wednesday’s announcement describes displays featuring “moving art” (moving mannequins of some sort, we presume, or perhaps live models) depicting fashion-forward versions of Minnie and Mickey Mouse, Goofy, Daisy Duck, Snow White, Princess Tiana, and Cruella de Vil as runway models on the Paris catwalk -- each dressed in a one-of a-kind look created by a well-known designer. The list of those featured includes Nicholas Ghesquière for Balenciaga, Oliver Rousteing for Balmain, Dolce & Gabbana, Alber Elbaz for Lanvin, Peter Copping for Nina Ricci, Proenza Schouler and, in what has to be our favorite mash-up of all time, Rick Owens.
-- Adam Tschorn, Los Angeles Times