PIERRE - Beef producers from across the state will converge Oct. 1 in Brookings for the annual meeting of the South Dakota Beef Industry Council (SDBIC) and the Beef Bowl football extravaganza at South Dakota State University (SDSU).
SDBIC Executive Director Ron Frederick said it's an opportunity to conduct the organization's business and showcase the state's beef industry to football fans from across the area.
The annual meeting and Beef Bowl have been held on the same day for several years, but this year SDBIC will be kicking off some new activities to spread beef's message across to the thousands attending the game. For the first time, SDBIC will sponsor a Tailgate of the Year Award given to the top three football enthusiasts for the best use of beef at the tailgate party. In addition, SDBIC is sponsoring the Beef Up Your Game instant replay during the game between the SDSU Jacks and Indiana State Sycamores, with kickoff at 6 p.m. at Coughlin Stadium on the SDSU campus. The Beef Council will also be promoting beef at the SDSU Animal Science booth from 3-6 p.m. during the beef barbeque.
The football festivities will follow SDBIC's annual meeting, beginning at 8 a.m., and an 11:30 a.m. Prime Promoters Award Luncheon, both held at the Shamrock Conference Center in Brookings.
During the luncheon, the Cattleman's Club in Pierre, Coteau Hills Cattleman's Association, Jim and Carol Korkow of Korkow Rodeos in Pierre, and Jim Krantz of Howard, will be honored with Prime Promoter awards. John Johnny Smith will receive a posthumous Distinguished Service Award.
Cattle producers are encouraged to attend the annual meeting. Those wishing to attend the Prime Promoter Award Luncheon are asked to RSVP by September 23 by calling the SDBIC office at 605-224-4722.