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Alvar Aalto
New Austere showroom highlights Nordic designs
New Austere showroom highlights Nordic designs

After years as a marketing consultant, Fredrik Carlstrom has branched out and opened Austere, a scrupulously curated showroom devoted to Scandinavian design. “Retail is not the sole focus,” Carlstrom said during a recent tour of Austere, which opens in downtown Los Angeles today. “I thought, ‘Why not combine a showroom with retail and events? It’s a very holistic way of looking at things. It feels super modern.” Located just a block from the Ace Hotel and Acne Studios, the new 5,000-square-foot showroom features classic examples of contemporary Scandinavian design -– Louis Poulsen pendant lamps, Arne Jacobsen Ant chairs, Alvar Aalto stacking...

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