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The raw power of nature
The raw power of nature

In today's creative scene, where art, fashion and design converge, Santa Monica fragrance designer Haley Alexander van Oosten is adding scent to the cultural mix. Collaborating with everyone from style maven/photographer Lisa Eisner and designer and artist David Wiseman to the Los Angeles County Museum of Art, Maxfield and Commune design, Van Oosten is making a name for herself by challenging traditional notions of fragrance. "I find commercial perfumery to be a very limited medium," says Van Oosten, whose company name, L'Oeil du Vert, means "eye of the green." "It needs to cost this much. It needs to wear this long. It needs to be mass producible, replicable and have synthetic chemicals...

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