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Toni Morrison

Chipotle launches essay contest for cups and $20K college scholarships

Chipotle launches essay contest for cups and $20K college scholarships

Where the words of Toni Morrison, George Saunders, Neil Gaiman, Amy Tan and Malcolm Gladwell have gone before, aspiring writers may now see their own work appear. And while the publication itself is ephemeral, it's got an incredibly wide reach: 800,000 people a day. The publisher is Chipotle, and the fast-food chain has been adorning cups and bags with literary short fiction and nonfiction since May 2014 with a project it calls Cultivating Thought. To date, Chipotle has issued two iterations of its literary packaging with work from a total of 20 high-profile authors, including Nobel Prize winner Morrison, bestseller Paulo Coelho, Pulitzer Prize winner Jeffrey Eugenides and...

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